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Memberships and Packages: Radiant Waxing makes it convenient for guests to wax the way they want.Here are just a few of the benefits of owning a Radiant Waxing salon: The brand offers passionate entrepreneurs dedicated to exceptional customer service an opportunity to become part of a proven business model. With over 60 locations in 17 states, the Radiant Waxing brand is part of a global market projected to grow to more than $12 billion by 2025. All of these factors have helped the brand outperform its competitors, culminating in an 85 Net Promoter Score® (NPS), which measures customer experience and predicts business growth. With a guest-centric approach to waxing, guests leave feeling smooth and confident in only a matter of minutes.
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The brand provides custom curated services for all skin types, all body parts and for all people in a boutique, one-of-a-kind setting. With a sole focus on waxing, Radiant Waxing salons offer guests services through a three-step speed-waxing process that uses proprietary, all-natural TRUWAX® soft wax. There is so much untapped potential in the waxing category and I’m excited to unleash the power of this brand and grow Radiant Waxing to 500 salons over the next five years.” “Radiant Waxing will continue to represent the unparalleled guest experience and with a strong, inclusive culture that attracted guests to LunchboxWax. To reinforce this evolution, we moved past a clever name and a one-dimensional logo, into a brand identity that is both premium and approachable,” said WellBiz Brands Chief Executive Officer Jeremy Morgan. The new name evokes a sense of confidence and empowerment because there’s nothing more radiant than a person in love with their skin. “We chose the name Radiant Waxing because guests leave the salons feeling flawless, with a radiant beauty that can be seen and felt.
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In addition to Radiant Waxing, the WellBiz Brands portfolio features other category leaders, including Drybar®, Amazing Lash Studio®, Elements Massage® and Fitness Together®. Radiant Waxing was chosen to align the luxury waxing concept with a more approachable and aspirational brand identity that appeals to a broader audience. The rebrand is the result of extensive consumer research, which showed that 40% more consumers would be attracted to new, more premium branding.
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(May 24, 2022) – WellBiz Brands Inc., the pre-eminent beauty and wellness franchise platform with nearly 900 franchised locations globally, today unveiled Radiant Waxing as the new name and brand identity for LunchboxWax ®, the premier, full-service speed-waxing salon. New Look Will Broaden Brand Appeal for Consumers and Prospective FranchiseesĭENVER, Colo.
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